POSITION SUMMARY:

The Social Media Community Manager will cultivate, engage, and grow our online communities across Instagram and TikTok. This role requires a deep understanding of internet culture, a passion for social media, and a knack for crafting witty, on-brand interactions that resonate with our audience. By managing daily interactions, moderating content, and staying on top of trending topics, the Social Media Community Manager will ensure our brand remains relevant, relatable, and beloved by our followers. The ideal candidate is creative, detail-oriented, and fluent in social media trends, memes, and pop culture. This is a full-time remote position that reports directly to the Brand Manager.

KEY RESPONSIBILITIES:

• Community Engagement: Manage daily interactions on Instagram and TikTok, responding to comments and DMs in a way that reflects the brand’s personality—playful, professional, and on-trend.

• Influencer & Celebrity Relationship Building: Engage with influencers, celebrities, and their content to amplify our brand presence. Contribute meaningfully to trending conversations with poise, relevance, and a touch of wit. Manage gifting requests, event invites, and collaboration request correspondences.

• Content Moderation: Monitor posts and comments to ensure alignment with brand guidelines. Keep the community space positive, inclusive, and on-brand.

• Brand Voice Consistency: Maintain a consistent tone that blends professionalism with the fun, conversational style of internet culture. Whether replying to a fan or commenting on a viral post, every interaction should feel authentic and aligned with our brand.

• Trend Spotting & Participation: Stay ahead of social media trends, viral moments, and internet culture. Identify opportunities to join trending conversations and leverage them to engage our audience.

• Customer Insights: Gather feedback and insights from the community to share with internal teams, helping inform content strategies and campaigns.

• Relationship Building: Foster connections with key followers, influencers, and fans, creating a loyal and engaged community that champions the brand.

QUALIFICATIONS:

• Experience: 1-2 years in community management for consumer brands on Instagram and TikTok, with a proven track record of driving engagement.

• Internet Culture Fluency: Strong understanding of memes, viral trends, internet slang, and emoji usage to effectively communicate in a way that resonates with online audiences while remaining on-brand.

• Excellent Communication Skills: Ability to write clear, engaging, and on-brand responses that balance professionalism with a conversational, fun tone.

• Social Media Expertise: In-depth knowledge of Instagram and TikTok from a content creation and community engagement perspective. Required familiarity with social media and influencer analytics and management tools (e.g., Dash Hudson, Aspire, Hootsuite, Sprout Social).

• Proactive & Creative: Strong ability to anticipate trends, craft engaging interactions, and think quickly to participate in real-time conversations.

• Multitasking Abilities: Experience managing high volumes of comments, messages, and posts while maintaining quality and consistency.

• Cultural Awareness: Finger on the pulse of pop culture and internet trends, ensuring the brand is always part of the conversation.

BENEFITS:

• Base salary and performance-based bonus;
• Full healthcare benefits;
• 401k matching program;
• 50% off all Awe products and quarterly product stipend;
• Opportunity to create products that bring meaning and strength to women and minorities and supports those in need through our charity give back program;
• Trajectory and history of success at a brand that is profitable and operates in a fast-growing, highly-attractive market segment;
• Collaboration opportunity with enthusiastic founder team;
• Caring environment that values the societal impacts of its operations as much as financial gain.