POSITION SUMMARY:

The fractional Director of Retention Marketing will drive customer engagement and retention strategy across email, SMS, and our membership program, as well as oversee consumer insights. This role is key to developing personalized, data-driven campaigns that boost customer retention, purchase frequency and order value. By owning the full lifecycle of customer communication, the Retention Marketing Manager will increase customer lifetime value (LTV) and reduce churn, while optimizing and growing retention strategies. The ideal candidate has managed 8-figure DTC owned marketing in house or at an agency and is now working independently & remotely with a few client brands.

KEY RESPONSIBILITIES:

• Retention Campaign Strategy: Collaborate with product, creative, and e-commerce teams to develop and execute lifecycle marketing strategies that align with business goals and drive engagement and retention.
• Email & SMS Management: Own the strategy and calendar of email and SMS communications, including segmentation, deliverability, and optimization to maximize performance.
• Customer Insights & Segmentation: Use customer data to create targeted campaigns for key lifecycle stages, including onboarding, win-back efforts, loyalty, and membership programs.
• Data Analysis & Reporting: Track KPIs like open rates, click-through rates, conversion rates, and retention. Provide insights and recommendations for continuous improvement.
• A/B Testing & Optimization: Lead testing of subject lines, messaging, creative assets, and offers to boost campaign effectiveness.
• List Growth & Churn Reduction: Expand retention lists (SMS and email) and implement strategies to reduce churn, enhancing customer LTV and retention.
• Loyalty & Membership Programs: Manage and optimize loyalty and membership programs to strengthen customer relationships and retention.
• Acquisition & Customer Feedback: Advise on customer acquisition funnels and integrate survey and quiz insights into retention strategies.
• Industry Trends: Stay up-to-date on trends, best practices, and emerging tools in digital marketing to refine lifecycle marketing strategies.

QUALIFICATIONS:

• 5+ years of experience in lifecycle marketing, CRM, or digital retention marketing.
• Proven success in customer retention and engagement strategies with measurable impact on LTV.
• Experience with e-commerce platforms such as Shopify and retention tools like Klaviyo and Yotpo.
• Strong analytical skills in data-driven marketing, customer segmentation, and A/B testing.
• Proficiency with Google Suite, Excel, Google Analytics, Figma, and CRM platforms.
• Excellent communication, creativity, and attention to detail.
• Ability to manage multiple projects in a fast-paced, results-focused environment.
• Strong collaboration skills to work effectively across teams and influence key stakeholders.

EQUAL OPPORTUNITY EMPLOYER:

Awe is an equal opportunity employer; applicants are considered for all roles without regard to race, color, religious creed, sex, national origin, citizenship status, age, physical or mental disability, sexual orientation, marital, parental, veteran or military status, unfavorable military discharge, or any other status protected by applicable federal, state or local law.