About Awe Inspired

Awe Inspired is a venture-backed spiritual wellness brand based in Los Angeles, CA. In 2018 when lifelong jeweler Jill Johnson beat cancer for the third time, she set out to design a necklace that was universally wearable, exceptionally made, and deeply empowering as a way to honor her fellow survivors. Thus the Goddess Necklace was born. Jill’s zillennial son Max made a digital Goddess Quiz that went viral, and together they founded Awe Inspired.

Since then, we’ve dedicated ourselves to helping others Live in Awe by designing wearable tokens of empowerment and using our platform to champion equality and social justice.  Our beloved Goddess Collection has been worn by some of the most inspiring women in the world (Madonna, Miley, Taylor, Demi, Tyra, SJP, Halsey, etc) and featured in Vogue, Harper’s Bazaar, W, and InStyle. We sell Awe on our website aweinspired.com, at Nordstrom and Saks, and at our Melrose Ave Sanctuary. 20% of all proceeds benefit our incredible charity partners, and to date we’ve donated almost a million dollars to the causes we champion.

Position Summary

The Digital Marketing Analyst is a core and integral member of the Marketing team. As the owner of all our channel metrics this important role manages the analysis and reporting of our consumer journey KPIs across all key omnichannel touchpoints (site/ecomm, paid media, email, sms, retail), owning and surfacing data-based insights for cross-functional partners to leverage and implement.

As a data ninja, the Digital Marketing Analyst is both data fluent and data curious on a wide range of marketing channels, issues, and areas - always on the hunt and lookout for the ‘why’ - the key trends, insights, and the customer story - behind the behavioral ‘what’ of data points. Able to pull forward actionable insights and seamlessly toggle from a spreadsheet to a story with their data interpretation, analysis, and share-out. Able to both collect and connect the data dots across the consumer journey from acquisition to retention to to loyalty and referral - bringing forward a proactive mindset, energized outlook, and customer-oriented bias to problem solving. This role reports directly into the CMO. 

Key Responsibilities

• Leading and owning the identification and analysis of data-driven customer insights across all channels
• Partnering with Acquisition, Site/Ecomm, and Retention leads to evaluate, measure, and optimize user journeys, retention flows, and lifecycle trigger campaigns to strengthen customer conversion, repeat, & loyalty 
• Working collaboratively with channel execution teams to develop, implement, and optimize brand & consumer centric marketing strategies & plans 
• Bringing a deep understanding of DTC analytics, acquisition, & retention measurement tools (Shopify, Google Analytics, Multi-Touch Attribution/Mixed Media Modeling, A/B Testing, Channel Mix Optimization) 
• Conducting A/B testing and customer cohort analysis across channels to uncover new customer insights for rapid implementation while managing org-wide testing roadmap
• Guide prioritization of the site & retention roadmap based on impact; identify areas where the team should focus testing efforts 
• Understanding LTV/CAC ratio importance and devising go-to-market tactics to strengthen 
• Contributing to weekly performance channel reviews, owning the trends and key insights of our heartbeat metrics across the funnel (sales, sessions, traffic, orders, conversion, AOV, UPT, LTV, et al)
• Developing, maintaining, and owning data dashboards, providing ongoing analysis for team consumption & reporting
• Constantly monitoring heartbeat channel/ecomm metrics and alerting the team on where there are issues; helping the team identify where friction/drop off points exist so the team can quickly resolve issues
• Building out and managing a new architecture for analytics (to replace GA)

Qualifications

• 3-5 years of data analysis experience at a DTC/digitally native company
• BA in finance, management, data analysis/science/statistics desired
• Highly analytical and technically savvy, able to connect the dots across multiple disparate data sources
• Highly agile, adaptive, and flexible thriving in the dynamic environment of a high growth company
• Highly collaborative team player able to work alongside a close knit cross-functional team
• High fluency in data management systems (Shopify, GA, Klaviyo, Attentive, Excel, Looker,  MTA tools - ideally TripleWhale, identity graphing, EDI)

Benefits

• Attractive base salary 
• Generous healthcare & vacation benefits
• 50% off all Awe products
• Opportunity to create products that bring meaning and strength to women and minorities and supports those in need through our charity give back program
• Trajectory and history of success at a brand that is profitable and operates in a fast-growing, highly-attractive market segment
• Collaboration opportunity with enthusiastic founder team
• Caring environment that values the societal impacts of its operations as much as financial gain.