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Head of Marketing

Cloverly

Cloverly

Marketing & Communications
Atlanta, GA, USA
Posted on Friday, August 4, 2023
Location: Prefer Atlanta, open to remote About Cloverly πŸ€To make meaningful progress in the fight against climate change, businesses must accelerate the decarbonization of their operations. Today, some emissions are truly unavoidable. This is where Cloverly fits in. Cloverly connects suppliers of carbon removals and offsets with the companies and consumers who want to take action now.Cloverly is a platform for climate action, with a marketplace for carbon removals. As the first API in the world for carbon credits, Cloverly is in a leadership position in building a new industry that the world deeply needs. The Head of Marketing will play a pivotal role in developing and overseeing strategies to support Cloverly's growth. This person will sit on the executive team and report directly to Cloverly's CEO. Responsibilities:
  • Set the vision and drive the implementation of the Cloverly marketing function with a focus on generating revenue through demand generation and conversion tactics
  • Create and execute a strategic marketing plan aligned with overall company objectives, targeted at increasing market penetration and customer acquisition
  • Identify key target segments and refine buyer personas to tailor messaging and campaigns effectively
  • Develop positioning and messaging that highlights Cloverly's unique value proposition and differentiates us from competitors
  • Build, learn, and scale our customer acquisition engine
  • Build the Cloverly brand and lead our product marketing efforts
  • Focus on sales enablement in partnership with sales leadership
  • Drive lead generation efforts through various channels, such as content marketing, email campaigns, social media, SEO/SEM, events, webinars, and partnerships
  • Optimize conversion funnels to improve lead quality and ensure effective lead nurturing strategies are in place
  • Regularly report key marketing metrics to the leadership team and make data-based recommendations for continuous improvement
  • Identify strategic partnerships and collaborations with industry coalitions to expand brand reach, and explore co-marketing opportunities
  • Collaborate with internal and external stakeholders on developing unique and educational content specific to the voluntary carbon markets
  • Build and lead a five person marketing team (and growing), fostering a collaborative and high-performing culture
  • Serve as a key voice within GTM leadership and work cross-functionally with CEO, sales, product, customer success and more to create alignment on strategies and achieve results
  • Become an expert on our market and a wizard on our positioning and messaging; provide critical insights to the team and help substantively shape company strategy
  • Do all of the above fast and efficiently
You Might Be A Fit If You Have:
  • 10+ years of experience in marketing
  • Proven success at an early stage startup, ideally in B2B SaaS marketing (particularly in serving enterprise / mid-market customers)
  • Demonstrated success in developing and implementing effective marketing strategies that drive lead generation and revenue growth
  • Analytical mindset with the ability to derive insights from marketing data and make data-driven decisions
  • Excellent leadership and team management skills, fostering a positive and collaborative work environment
  • High degrees of business acumen and strategic agility
  • Scrappy, can-do attitude with ability to manage through a rapidly changing environment
  • Strong interest or history in climate tech, particularly the carbon markets
  • Strong leadership and executive-level communication skills
What Makes Cloverly Exciting:
  • πŸ€ Get to work on an important mission that truly makes a difference
  • πŸ“ˆ Tremendous company outlook where you will have limitless opportunities
  • πŸŽ‰ Awesome culture where you will be empowered, make an impact, learn a ton, grow rapidly, and genuinely enjoy yourself and your teammates
  • πŸ’Έ Meaningful equity
  • 🌎 Remote-friendly
  • 🏝️ Open time-off policy
This is a rare opportunity to make a big impact, join a hyper growth company, and be part of an incredible team and culture. Cloverly is a collaborative, transparent, no-politics, no-ego, well funded team of startup veterans who have built unicorns such as FullStory.We are committed to creating inclusive teams that foster a genuine workplace culture and a sense of belonging for each and every employee. We encourage everyone to apply.Cloverly provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, disability, genetics, gender, sexual orientation, age, marital status, veteran status. In addition to federal law requirements, Cloverly complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.